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Case study

BackgroundPinterest Presents is Pinterest’s global advertiser summit announcing Pinterest’s newest product launches and advertiser roadmaps. The biggest moment of the year for Pinterest business advertising, we were tasked with creating a video hub to host the recorded sessions for users who couldn’t catch the show live.

Problem The previous year’s results indicated a high bounce rate, specifically from paid media, the hypothesis being that the video was not immediately accessible on land.

SolutionGoaled against video views, we created many iterations of wireframes in order to determine the best way to surface the full length video as high on the page as possible to better optimize for video views and improve the payoff from paid media, decreasing bounce rates.

While showcasing the full length video was important we also wanted to let users who didn’t want to buckle in for a fifty minute show find exactly what they were looking for in the video bank of show segments. For users that wanted to read more about the ad product launches in an editorial format we created a blog post detailing the advertising product highlights.

ResultsAn early read indicated higher on-demand views, a +12% increase in the first few days vs this time last year, with 4.6k unique visitors.

Client — Pinterest

Role Digital designer

Team Philip Czapla, Felicia Baskin, Michelle Van Houten, Anisha Vasandani, Katie Rios-Santos, Alexa Inkeles, Ricardo Baltazar, Xanthe Wells